Effective Small Business Marketing Ideas
Marketing Persuasion Techniques that Generate Leads, Inquiries, Referrals, and Sales
by Joel Sussman, president Optimal Marketing Communications
by Joel Sussman, president Optimal Marketing Communications
How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing success in your business or profession. To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and evolving marketing strategies and trends in our culture.
While not all inclusive, the following list of small business marketing strategies, marketing tools, and business-to-business marketing ideas can help establish a marketing framework that can put your small business on a faster track to growth.
Small Business Marketing Idea #1:
Gain Customer Confidence. Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence and overcome sales objections. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor. For business-to-business sales situations, a well-organized marketing proposal can make the difference between winning the bid or not.
Gain Customer Confidence. Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence and overcome sales objections. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor. For business-to-business sales situations, a well-organized marketing proposal can make the difference between winning the bid or not.
Business Marketing Ideas #2:
Penetrate awareness of your target audience by using an integrated marketing strategy, which in many cases would include a well-planned website marketing strategy. Stated simply: the more ways the public hears about you...(article continued below)
Penetrate awareness of your target audience by using an integrated marketing strategy, which in many cases would include a well-planned website marketing strategy. Stated simply: the more ways the public hears about you...(article continued below)
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